BtoB Buyer Need Conversion Rate Twitter 
Marketing Insider Group
DECEMBER 5, 2013
Content marketing is how you attract buyers instead of paying to reach them. It is aligned with buyer needs. Content marketing is a mindset that starts with the question “what do our buyers want or need?” According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014.
The ROI Guy
JANUARY 17, 2011
These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Alinean recognized by BtoB Magazine’s as one of To.
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