article thumbnail

The 2014 Content Marketing Imperative

Marketing Insider Group

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. The website conversion and qualified lead conversion rates for brands using content marketing is 6 to 7x higher ( Aberdeen ). Don’t believe me? So what do you think? Let me know what you think in the comments below.

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
article thumbnail

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. by BtoB Magazine. Email Marketing Tips and Tactics.

article thumbnail

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. It may also be the most difficult part.