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What Is Twitch? How Do Brands Use It?

Hubspot

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. So, I started watching YouTube videos of people playing the Sims.

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. These stats illustrate that, while traditional media is valuable for broadcasting a brand’s message, consumers expect two-way conversations with brands.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value. Build an internal merchandising system.

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Unriddled: Samsung's Big Moves, the Latest Bets on Video, and More Tech News You Need

Hubspot

The new options also include a built-in platform for merchandise sales, and "Super Chat," which allows followers to pay the Creator to give their messages a shout-out during live broadcasts. It's one of the ways YouTube is responding to Creator demand for more diversified ways to monetize beyond advertising. Read full story >> 4.

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How to Work with Influencers: The Ultimate Guide

Hubspot

According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. That’s why brands see the value of turning to influencers to reach or engage new audiences -- it’s a way to broadcast their messages as told by an authoritative source that people actually pay attention to.

Blogger 101
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7 Creative Ways Nonprofits Can Use Social Media to Drive Donations

Hubspot

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. 1) Twitter Live Feeds and Conversations. even if that event's happening halfway around the world.

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How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

One, Zignal Labs has true real time listening, true in the moment, complete fire hose access to Twitter and everything else. So, here’s all the news and here’s all the blogs all the way down to the television and broadcast here at the bottom. But Zignal Labs kind of takes that whole concept of listening and blows it up.