Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. I’m broadcasting on site today at what is called the Revenue Summit. Pretty impressive and lots of lessons for marketers.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 52

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. They don't just broadcast. These comments were definitely directed toward B2C marketers.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Hubspot

APRIL 20, 2015

They’re attending conferences and expos. Some of these alternatives include sponsoring charity events, sports tournaments, and concerts, as well as participating in industry conferences and conventions. At the moment, Aficionado attracts most of its clients by reference and word of mouth,” Stone told me. "We

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28