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Why now is the time to pay attention to micro-communities

Martech

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. These communities thrive on mutual support and shared success, making them a powerful space for those who are a part of it.

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

This facilitates word of mouth marketing and expands your marketing reach. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Increase “shareability” of your marketing messages. Keep content on your website fresh and dynamic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

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Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath

Heinz Marketing

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. I’m broadcasting on site today at what is called the Revenue Summit. Pretty impressive and lots of lessons for marketers.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.

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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

To help their clients (and the general public) navigate all that red tape, Cannabrand created the following infographic : Some takeaways: The 70% rule : In order to advertise marijuana online, in print, on a TV or radio broadcast, or at an event, 70% of viewers/attendees must be 21 years of age or older. Conclusion: Proof of Concept.