Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

AUGUST 5, 2011

The B2B pages I’ve seen on Facebook are broadcast focused. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. Conversation is banal or non-existent. The perception of Facebook as a consumer platform persists. But until they do, it seems that the perception will persist.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries. Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate. Web/mobile content.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? It’s a way to broadcast messages for sure, but you can do that better through your own channels. Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? It’s a way to broadcast messages for sure, but you can do that better through your own channels. Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 25, 2009

Much of the thrill for Twitter users is the synchronous, real-time nature of this streaming flow of conversation. That’s very different from our traditional marketing campaigns and programs, which are based in unilaterally developed messages that are broadcast—and then abandoned to fend for themselves. Social media is always on.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100