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KoMarketing Associates

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s not Facebook.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s not Facebook.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

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Should Your B2B Company Be On Instagram?

KoMarketing Associates

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Tradeshows are still big networking and revenue generators for B2B companies.