Vidyard

MARCH 19, 2014

Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas.

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Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

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Vidyard

MAY 21, 2013

Ann also references a great example of “video as content amplifier” from our friends at Marketo. Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. Enjoy and stay tuned to more from Ann!

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