Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

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Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

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Vidyard

MAY 21, 2013

Ann also references a great example of “video as content amplifier” from our friends at Marketo. The Narrowcast Age of Online Video has Arrived. She also talks about how marketers are using video in so many interesting ways, including using it to amplify other pieces of content. Enjoy and stay tuned to more from Ann!

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