Writing on the Web

JUNE 26, 2015

Do you remember the landmark book Influence , by Robert Cialdini ? Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Do you remember the landmark marketing book Influence , by Robert Cialdini ? Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

AUGUST 5, 2011

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 28, 2010

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4.

Ning 100

Ning Trigger Marketing Digg Buzz 100