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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

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Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. The Language of Business is Moving Faster Than You Are. Content Marketing is the New Website Content.

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Why The Four Tendencies are your Sales Secret Weapon

Outreach

In order to be successful, salespeople need to understand what motivates their prospects, what turns them off, and what what makes them tick. Here are the four types in Gretchen’s book, and how you can apply them to your sales prospects for amazing results. Does your prospect often reference Wikipedia? err, prospects.

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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

Terminus

Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As ” (Thanks, Wikipedia!).

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. All at once.

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It’s not your house to pwn so remember your place

Biznology

No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. And, you’re right, I did link both their books and their names!

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Hope the book writing is going well! Thanks for sharing this Jay.