Writing on the Web

AUGUST 29, 2012

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Your content should be created with the end in mind: to further a relationship, make a sale, download a report. My client’s blogs and sites where I manage their content marketing.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

Cameron Laker, chief executive and founder of Vancouver-based Mindfield RPO Group, says his 11-employee recruiting firm often searches LinkedIn for people with the professional and management qualifications its clients are looking for. Ning: Launched in 2005, Ning is a platform for creating social networks around specific areas of interest.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

Managing Personal Knowledge: Setting a Foundation for Transformation? I have great respect for Tom Davenport who is a former colleague and, I think, one of the most reasoned thinkers in knowledge management, as well as other fields. He expressed some of his same concerns about blogs in the book (p.108) by Bill Ives.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Many of my students (as backed up by research) were uncomfortable with the idea that management could access what they considered "private" space (Facebook, myspace) thus impacting their career. On the other hand, blogs often include links which require a more formal and planned writing process.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Zone Posts

AUGUST 3, 2010

8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). Maybe have never even had a sales job or a college-level marketing class. I’ve parroted this advice from the gurus. Dead wrong. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100