Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
Robert Cialdini wrote about six weapons of influence in his landmark book Influence. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Add this to Ning. My foot is narrow and bony. Add this to Google Reader.
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