Books Marketing Attribution MQL Sales Management 
InsightSquared
SEPTEMBER 20, 2018
The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. And the key to getting the best view of this is through multi-touch attribution models.
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Convert
APRIL 29, 2022
Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. B2B marketers can’t afford to wait months to know if their activities are working or not.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Intro to Full Circle Campaign Attribution. Complete Funnel Visibility and Reporting.
Velocity Partners
APRIL 16, 2024
(Note: Ross was an early employee at Salesforce where he built the enterprise sales team and process. helped increase Salesfore’s recurring revenue by $100m and underpins their enterprise growth today (you can read about his approach in the book Predictable Revenue ). Books still have value, but buyers has moved on.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Single Grain
NOVEMBER 17, 2020
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.
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