The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Below, we’re going to cover some of the best practices for campaign attribution that Salesforce can (mostly) do out of the box. It very clearly tells you what source or channel this person came from when they entered your system. Things get murkier when multiple leads are entered into Salesforce from the same person (email address).
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