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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I started experimenting with social bookmarking sites like Digg, del.icio.us " In your parents' youth, that increased to one world-changing idea every six months.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

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" 7 Easy, Powerful Steps to Create a Personal Learning Environment

Buzz Marketing for Technology

Normally, I head to Wikipedia. Leverage the Power of Social-Networking. After a period of time you’ll make some friends from the blog communities you’ve been socializing in. Add them in your Facebook and Myspace networks. or vote for it on Digg , I’d heartily appreciate it. Where do you go?