Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. This strategy builds WOM like you wouldn't believe.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# How can I help you?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Ambal's Amusings

OCTOBER 8, 2009

Stephanie Tilton's blog Savvy B2B Marketing. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Steve Slaunwhite’s Cracking the Case Study Market. Jill Konrath's book Selling To Big Companies. Get Customers.

Case Studies 100

Case Studies Case Study Activities Studies 100