Remove Books Remove Business Blogging Remove Business to Business Remove Social Networks
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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

He has co-authored a book by the same name with Timothy J. You can buy the book from Amazon and visit his site at www.distributiontrap.com. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Dr. Thomas calls this “The Distribution Trap.”

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A Blogging Style to Call Your Own

Industrial Marketing Today

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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What Can We Learn from 7 Awesome Corporate Blogs?

Online Marketing Institute

It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. They have regular features on things like books they’re reading and fun posts like the Zappos Family Music Video.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. billion social media users.

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