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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree.

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3 Social Media Lessons For Global Marketers

Hubspot

The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. You can read more of Nadja’s articles on her blog and follow her on Twitter. This would certainly impact the way you would use social media as well. application invitations).

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Your Website Is More Than Great Design

Hubspot

Every marketer begins a new job with a significant look at the company website. A website is visible to everyone: employees, customers, shareholders, prospects and can be tangible evidence that the marketing department/marketer is doing their job. Is that a smart marketing move?

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Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.