The Point

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Top 10 Posts on B2B Lead Gen for 2010

The Point

If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason.

Lead Gen 100
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Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy.