MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
Smashmouth Marketing
OCTOBER 8, 2009
Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell's chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment. And they aren't the only originators of the message.
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