Adobe Experience Cloud Blog
APRIL 15, 2013
by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. Sales says “those leads are junk”. Sales gets paid to close business.
Adobe Experience Cloud Blog
APRIL 4, 2013
by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. For me, marketing automation is less about automated emails, WYSIWYG editors, drip lead nurturing programs , or even complex scoring models. Here are a few examples of process gaps that we see on a daily basis: Lead Status. Lead Source.
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Adobe Experience Cloud Blog
APRIL 4, 2013
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The company helps businesses generate and manage leads better through marketing automation processes and technologies. We all know “that guy” – the marketer who hangs his hat on lead generation alone. We’ll call this marketer Lead Rex.
Adobe Experience Cloud Blog
FEBRUARY 6, 2012
Your ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue. When posting your role you want to make sure that those qualified find it. familiarity with salesforce.com is a plus.
WebMarketCentral
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors. It's also fully integrated with Salesforce.com.
Webbiquity
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Liz also writes the Lead With Intuition blog.
Webbiquity
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Liz also writes the Lead With Intuition blog.
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