Five Ways B2B Marketers Can Get the Most from Facebook
ViewPoint
SEPTEMBER 26, 2011
T oday we're pleased to have Paul Gillin as our guest blogger. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman.
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