Screw ROI - Think LOI (Loyal Opt-Ins)
Anything Goes Marketing
OCTOBER 29, 2006
You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).
Let's personalize your content