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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Now, I have to admit that I’m not a diligent RSS follower.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. Traffic to the bakery website rose by more than 300 percent , and hundreds would line up every day to get their hands on the trendiest pastry around. Enter: the Cronut. 6) Sphero (Makers of BB-8).