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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. Linking out externally helps show Google that you’re different and better.

PageRank 140
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Best of 2009: SEO Tips, Part 1

Webbiquity

How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

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A Handy Content Marketing Glossary of Terms

Single Grain

Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Because Google uses a fairly complex algorithm to value and rank content, they regularly make changes to their ranking algorithm and these are referred to as algorithm updates. Buyer’s Journey. Engagement.