ViewPoint

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via ClickZ. Via ComputerWorld.

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Is Your Web-based Content Driving Away Sales Leads

ViewPoint

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. source: Google ). source: Google). He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Christopher Hosford is a frequent guest blogger for ViewPoint. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.