Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He *is* fulfilling a need, however: the need to be paid attention to. He doesn't just spew endless bits of information about his product (books, etc.). Unlike Ron Popeil, Chris Brogan is interacting with people. And while Popeil has had a long career, he is selling a dream.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 14, 2015

Efficiency Gained: You and your team spend time creating content that fulfills the needs of your business while providing super helpful content your audience will love. Plan With Your Editorial Calendar 86% of bloggers plan to publish more content. Wrap Up Your Blog Planning Process 11. That’s a ton of you!

Efficiency 160

Efficiency Planning Process Work Management 160

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 13, 2010

[link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Industrial Marketing Today

OCTOBER 26, 2009

The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. Add a link to your privacy policy in the footer. This instills confidence. Thanks for the thoughtful post.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. link] jaybaer Defiinitely bloggers. link] #GIFB [link] jaybaer Excellent Jordy. I'm glad it'll be useful for you.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127