Convince & Convert

MAY 5, 2010

link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Todd Lynch RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Todd Lynch RT @jaybaer: An Online Community with a Purpose, and a Plan.

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Social Media Advertising Agencies Paid Search Agency Media 126

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FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try.

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Social Media Media Paid Search Agency PR 115

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AUGUST 19, 2010

Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake. How are you integrating social media into other programs? clintonbon Love the example you put forth, great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. I think first-time bloggers get enamored with the concept of “design.&# Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

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JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

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Twitter Paid Content Paid Search Agency PR 126

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JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

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JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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Social Media SEO Marketing Websites PR 115

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AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. I'm connected with quite a few Indiana bloggers and they are all terrific. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

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APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

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SEPTEMBER 21, 2010

Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

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JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

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Social Media Media PR Webinar Metrics 157

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MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

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JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

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Social Media Media Paid Search Agency Budget Programs 132

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SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

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JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? We sure as hell don’t lack for information at this point.

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Social Media Media Curation Webinar Metrics 134

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FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

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AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. I use this example: The USA Today has more audience than the Washington Post.

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Paid Content CRM Paid Search Agency Social Media 134

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

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Paid Content Ad Building Branding Brand Identity 145

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AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

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APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

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MAY 11, 2010

Maybe you guys have other examples where that is not so. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. I take the same approach with my own promotional videos [example: [link].

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FAQ Top of Funnel Paid Search Agency Social Media 139

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AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

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SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). From mass media (newspapers, local TV, etc.), From mass media (newspapers, local TV, etc.),

Social Media 160

Social Media Media Stats Statistics 160

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MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. I need to be better at identifying and implementing new and relevant strategies so that we are not just “doing a bunch of stuff they could do for themselves.&# I am learning a ton and more importantly applying it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

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Social Media Media Paid Search Agency Webinar Metrics 129

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SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

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FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

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JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

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MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

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JULY 8, 2010

None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. link] Ahmed Haha, an excellent post. The True Blood reference floored me.

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RSS Paid Search Agency Social Media Email Marketing 129

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SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Do You Have the Guts to Expect Social Media Failure [.] Thanks Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). This is especially handy when you need to segment your audience.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

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MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE.

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Social Media Media Webinar Metrics Marketing & Strategy 139