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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. Help Our Client Choose a Logo (Poll).

Lead Gen 100
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. New York, NY.

Twitter 100
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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. What DO they trust? The INFLUENCERS.

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

But it’s not enough just to support bloggers. Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?