sales-lead Blogger Eloqua Lead Management Sample 
ViewPoint
APRIL 17, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.
The Effective Marketer
FEBRUARY 16, 2011
With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. The Marketing Sherpa data is based on a sample of 300 CMOs.
Expert insights. Personalized for you.
120 
Let's personalize your content