funnel 
ANNUITAS
MARCH 4, 2020
Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around. Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Upper funnel focused.
The Point
FEBRUARY 11, 2013
Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?
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Adobe Experience Cloud Blog
AUGUST 21, 2012
by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. Funnel math and revenue performance management. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Social lead generation and buying signal mining.
Adobe Experience Cloud Blog
FEBRUARY 13, 2012
by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.
SnapApp
DECEMBER 22, 2016
The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.
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