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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100
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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

It is relegated to the bottom of the totem pole of deliverables. As a result, your dream web redesign project comes to a screeching halt. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 October 2007. March 2009.

RSS 129
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Put Learning on Your To Do List " Experiencing E-Learning

Buzz Marketing for Technology

One of my SMEs mentioned today how she wants to learn more about Web 2.0 But even as a faculty member, I have to carve out time to read journals (formal learning), go through my RSS feeds, and play with the new toys (informal learning). Subscribe by RSS feed. Entries (RSS). and Comments (RSS). June 26, 2008.

SME 100
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How Have I Missed This? | 2¢ Worth

Buzz Marketing for Technology

deliveres a ranked list of languages (English, French, German, Dutch, Italian, Spanish, Portuguese). You can follow any responses to this entry through the RSS 2.0 RSS Comments. Dion Hinchcliffe’s Web 2.0 Dion Hinchcliffe’s Web 2.0 United States License. link] […].

Web 2.0 100