Remove customer

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B2B Prospecting Data Just Keeps Getting Better

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The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Marketing Automation is Not Marketing Strategy

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In other words, marketing automation doesn’t work without strategy. Marketers thought that the new CRM software would solve their customer service and customer retention problems. Are there other success factors in B2B marketing automation you can share? Remember ten years ago, when CRM came along?