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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. Share this on LinkedIn. That won’t look good to prospects… White Paper Details & Insider Secrets.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. June 8, 2010.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A blogger raises a question about your company’s financial outlook. Range of coverage. Workflow capabilities.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Digg - Digg is a social news website that allows members to submit and vote for articles.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. It will also tell us if we should rule out any social media tools. link] [link] Brad Are You Taking Social Media Shortcuts?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. 0160; Brian Solis , a thought leader on social media and author of Engage! Enterprise 2.0.