article thumbnail

Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Thousand Imprеssions (CPM) – CPM mеasurеs thе cost pеr thousand imprеssions of an advеrtisеmеnt. CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000. If an ad campaign costs $800 and receives 200,000 imprеssions, the CPM would be $4 ($800 / 200,000 * 1,000).

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. YouTube reaches more U.S. .” ( New Media and Marketing ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM). Here are five ideas to repurpose your content: Upload your webinar on YouTube and post the slide deck on SlideShare.

article thumbnail

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.

article thumbnail

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPM (Cost Per Mille) – The cost per mille corresponds to the average amount of money that you are spending for 1,000 impressions of your ad content. It is also an entire ecosystem with tools such as YouTube, Google Analytics, Google Docs, Google Maps, Google calendar, and so on. Bloggers and commerce shops mostly use it.