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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

PageRank 100
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Three Ways to Build Links in the Age of Google Penguin

Biznology

Blogger Outreach. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Perhaps one of your SMEs follows and is followed by the blogger you want to target.

Google 80
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Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Image via Wikipedia.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. 1) Link Out to Small-Time Bloggers. Well, no more!

PageRank 140
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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. One, of course, is BuzzSumo which I’m plenty obsessed with. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. The first things we look at, are Domain Authority (provided by MozBar) and PageRank (provided by SEOquake bar).

Outreach 114
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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. And the best unstructured citations of all include links, of course! When other types of platforms (like online news, blogs, best-of lists, etc.)