B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. And surprisingly, there’s a lot of B2B content on there. It’s not where I want to see that content.
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