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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Email is the foundation for any online marketing campaign.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Interesting read and comparison. Interesting read and comparison. What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think the banks/financial institutions should be included in your comparison. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here. Where is humanity in the corporate world today? What BP Can Learn From the Umpire.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Every week.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. I might add; Social Media can be managed by a junior marketing person.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Previously, content about Kodak products would have been created by the media. Photography magazines.