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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Communities. PR Analytics from Cision or Trendkite. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management. They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

MediaPRO Community. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40
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Content Strategy Visualized – The Blog Tree Sprouts New Growth

Marketing Insider Group

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community.

Eloqua 100
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Your PR team was aware of most of these as it often had a hand in generating those placements. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But it’s not enough just to support bloggers. I like numbers. But Facebook?

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.