| |  Blogger + Eloqua + Personalization + PR | 53 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? put this question to Mary Sullivan of SHIFT Communications , a PR firm with offices in Boston, San Francisco and New York. Eloqua is SHIFT’s client. | B2BBLOGGERS AUGUST 30, 2010  Exclusive Interview Eloqua's Director Of Content @jchernov. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. Joe: I joined Eloqua in November – the same week my son was born, incidentally – in a PR and social media role. | | | | | |
| IT'S ALL ABOUT REVENUE AUGUST 23, 2012 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. It gets hectic so cell phone numbers, photos (in case you’ve never met the person), extra pens, briefing materials, and any other form of back-up material is a must. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Over 200 analysts and members of the media are expected to be on site. Call First. | IT'S ALL ABOUT REVENUE MAY 11, 2012 The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise Is this a role for PR? PR and AR are no exceptions. The The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. For most, influencer relations will indeed fall to the PR and AR department. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? The Mobile or Social Media space, for example, has hundreds of bloggers. For analyst relations? Good advice. Get Organized. | IT'S ALL ABOUT REVENUE MARCH 8, 2011  “The Message is the Messenger” [Infographic] Change” is also the lead character in today’s Eloqua + JESS3 infographic. The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. What we found is the rise of the personal brand. There are, of course, far more than 86 trustworthy “personal media outlets&# in the world. | B2BBLOGGERS JANUARY 5, 2011 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All | | | | | | | |
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B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011  Content Strategy Visualized – The Blog Tree Sprouts New Growth
until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. So If you are looking for real examples of how to define and execute a content strategy, look no further than the visualizations created by Joe and his team… In December, Eloqua and JESS3 announced The Blog Tree , where they went beyond a simple list of top blogs and instead created a “rich and playful visual” that showed the relationships between blogs in the marketing, PR and social media categories. B2B Bloggers. MORE >> -
B2BBLOGGERS | TUESDAY, MAY 11, 2010  B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Mobile Marketing… There’s An App For That May 11th, 2010 | By Joan Damico It’s predicted that nearly 6 billion mobile app downloads will occur in 2010 according to Marketing Charts and ABI Research. more powerful use of B2B apps is to enable greater personal productivity and connectivity. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. MORE >> -
B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 16, 2011 Marketing Wisdom: In the end, it’s all about…
He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. They have to affect change, and will risk everything to make their vision reality.”. – The Last Blog Post: 5 Lessons I’d Leave Behind by Paul Roetzer, PR 20/20. It’s in the flaws of our products that our customers really see the personality of our company. Here are just a few of Daniel’s favorite takeaways that are worth reading…. Pursue purpose. True entrepreneurs will never be satisfied with riches. MORE >> -
B2BBLOGGERS | THURSDAY, AUGUST 5, 2010  Peeling Away The Layers
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. Lee Odden of TopRank (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. haven’t changed. It really got me thinking. million views). Period. MORE >> -
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010  Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. buyer persona is a description of a specific person for whom your products and services are intended. MORE >>
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