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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. The company was a software service that helped people build their resumes.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. This was not only easier than our publishing CMS at work (where the same process would have taken hours, not seconds) but more functional—because there were comments, something most content management systems still lack.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

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45 best digital marketing tools to grow your business

accelerate agency

Name an activity or task, and there’s an app that helps you do it. The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. It seems like pretty much everything is digital these days. Image Source.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. But what constitutes a great user experience? That’s where SEO comes in.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Feel free to scan the following headers and let us know if there are any sections you think you need more help with. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. We'll take it from there. What Is Content Marketing?