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Social Media Events Calendar and Advice Guide

Convince & Convert

It’s a first-class operation, dedicated to teaching small and medium sized “traditional&# agencies how to understand and profit from “digital&# marketing. It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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Why Every Social Media Team Needs Millennials AND Boomers

Biznology

Photo credit: Wikipedia. What are the skills required for a first-class social media team? A first-class social media team needs both Millennials and Boomers. I’d like someone with a public relations/crisis management background for this public-facing position. That’s right. NO TWITTER!! Community manager.

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I was a teenage Russian troll OG

Biznology

Everyone was smart, capable, savvy, clever, discrete, and had world class situational awareness. While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans.