Marketing Insider Group

APRIL 30, 2013

Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Did you attend Summit?

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Hone your inner journalist. Ask your sales team for ideas on exciting customers.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150