Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. How can I help you?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Don’t cheat them of that opportunity. (Oh, How can I help you?

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. I may use that in my new book. Kim Kraynak Great post Jay! I really think that you nailed it on the head with that.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

JULY 9, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,20… [link] savioursofpop the single most insightful bit of thinking I've read for a year in today's world a brand must be slower not faster… so obvious – but not… genius there is a book in this – should we all write it?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Patrick O’Keefe talk about it in his excellent book Managing Online Forums (I reviewed it here ).

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Social Media Media Paid Content Webinar Metrics 146