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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Back to top.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Most people, today, aren’t going to pick up a phone book when they need something. This social proof is a reassurance to the search engines that your infographic will deliver a positive user experience. Good reviews will affect your rankings positively, and bad reviews will affect them negatively.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Better yet, invite those experts to share their knowledge on your blog as guest bloggers. How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog. Blogging Tips and Guides. 20 Ways to Improve Your Blog by TribalCafe.

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