Everything Technology Marketing

JULY 17, 2013

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. Typically blogging is used to achieve the first goal of content marketing – drawing visitors in. It is through content that many other online marketing channels flow best.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

OCTOBER 10, 2010

Behavior is how users interact with your content and website and what marketing stimulus they respond to. But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

FEBRUARY 19, 2011

John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

APRIL 17, 2011

The highest rated channels are website, live in-person event, and email. Newer channels such as social media and blogs are considered only moderately effective in comparison. Again, this chart shows a blended ranking of the most effective content delivery channels.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100