Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. My day started like most days. An article about recent research results on content marketing spend caught my eye. As I glanced at it (how seldom we really read things these days) data about the surge in video use and planned growth caught my eye. So, what did I do?

Curation 120

Curation Practices Content Network Marketing 120

Avitage

MARCH 26, 2012

You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. You have a Twitter account and are learning about new social media platforms every week. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

AUGUST 1, 2012

Is Twitter or Facebook the image you carry? This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities. What does that mean, “use social media”?

Social Media 120

Social Media Media RSS Aggregators 120