LeadSloth

JANUARY 14, 2010

On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. 4 Tips for Successful Lead Scoring. 7 Tips to Sell Sales on Lead Scoring. Tips for Creating Better Lead Nurturing Content. 10 Tips for a Successful Newsletter.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. San Francisco: October 4-5 / Boston: October 25-26. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. That makes $995. I think that's a very good deal.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. These are all important trends, and many people will wonder: how do I get started?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 24, 2010

The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. It can come in various formats: (blog) articles, whitepapers, webinars, videos, podcasts, and so on. Let me know your tips for creating email nurturing content! By the way, you can still register for the webinar.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. Silverpop includes a great overview of Lead Scoring. Some Highlights & Smart Ideas.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100