Remove tag oracle-crm-on-demand
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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Imagine being able to pull up your attendee list for an event on your phone right from your CRM and then check-off people as they arrive. Blogging: Right now I have Typepad and Wordpress apps on my iPhone. I disagree. .

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog. Marketo, in combination with Salesforce CRM, gives me a fact-based relationship to review pipeline and lead generation status with my SVP of Sales, which takes the heat out of the traditional sales vs. marketing debates.

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Oracle Buys Market2Lead Intellectual Assets

Customer Experience Matrix

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Those are presumably the firms in Oracle's target market.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. On one level, this broader scope makes perfect sense. But the case may be different for marketing automation vendors.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. There better be. Why not use it?